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Ces dernières années, le développement des technologies numériques a donné un nouvel essor à la figure de l'amateur, notamment dans le domaine de la culture. Face à cette nouvelle donne, plusieurs institutions ont lancé des plateformes contributives culturelles, pour permettre à des amateurs, ou plus généralement à des citoyens, de participer à la construction de savoirs liés à leurs objets culturels en interaction avec l'institution. Les rapports entre institutions et amateurs qui s'instaurent à travers ces dispositifs ne sont pas linéaires et transparents. Si l'institution voit le besoin d'interagir avec ces figures clés, en même temps elle a du mal à leur donner une place qui en préserverait la liberté d'expression. Similairement, les amateurs qui commencent leur activité en autonomie sont souvent attirés par le cadre institutionnel qui peut donner de la reconnaissance ou de la visibilité à leur action. Cependant, dans ce cadre institutionnel, ils ne sont pas toujours à l'aise. En interrogeant les modèles épistémiques et politiques de ces plateformes, entre sciences participatives et pratiques amateurs, cet ouvrage a l'ambition de proposer une nouvelle approche à l'étude des plateformes contributives en tant que dispositifs multi-espace de dialogue entre les institutions et les citoyens.

User-generated content --- Cultural industries --- Amateurism

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Searching for a New Kenya analyses public discussion in urban Kenya, focusing on the gatherings of citizens, both in-person and online, where people discuss issues of common concern to shed light on the role public discussion plays in politics and how social media affects political movements. Through rich ethnographic study of politics on the ground and online in Mombasa, Stephanie Diepeveen brings a fresh perspective on the wider challenges and dynamics of negotiating political narratives across protracted historical debates and changing digital media. Based on a critical revision of Hannah Arendt's ideas about action and power, this study explores the different dynamics of public talk in practice. It contributes to wider debates about the place and limitations of the Western canon in relation to the study of politics elsewhere, while also offering a nuanced view of why and how certain terms of debate persist in Kenya, and where the potential for change lies for public talk across changing media.

Social media --- Kenya --- Politics and government. --- Economic conditions. --- User-generated media --- Communication --- User-generated content

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"This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers - those who can impact a brand's marketing and advertising strategies as well as build brand communities - are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in-depth case study - from the Kardashians to Malala Yousafzai - that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists"--

Marketing --- Social aspects. --- Applied marketing --- Mass communications --- Communication in marketing. --- Influence (Psychology). --- Social media. --- User-generated media --- Communication --- User-generated content --- Psychology --- Conformity --- Example --- Persuasion (Psychology)

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Internet --- Mobile communication systems --- Social media. --- Social aspects. --- User-generated media --- Communication --- User-generated content --- Vehicles --- Vehicular communication systems --- Radio --- Wireless communication systems --- Communication systems

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As so much of our human interaction passes through digital channels, it is essential to understand how being online influences how we communicate with others and ourselves. This textbook introduces students to the fundamental concepts, theories, and applications of computer-mediated communication. Building a foundational understanding of CMC theories, such as CFO, SIP, SIDE, and hyperpersonal, Caleb T. Carr introduces as framework students may use to understand human communication across all digital channels--including those that have yet to exist! Computer-Mediated Communication explores how CMC intersects with and affects other communication subdisciplines, including interpersonal, organizational, and intergroup. Contemporary examples illustrate theories and application, but the text is written to allow and encourage students to think about their own media use in a broader and channel-agnostic mindset, applying what they learn beyond just Instagram and Snapchat, to make sense of their modern and digital world. The focus on the theoretical processes that underlay human communication online helps the book remain current with emerging technologies. Theoretical approach is complemented and made accessible with real-world examples, immediate ways to apply knowledge, and a conversational and approachable writing style. Features of this text include Research in Brief boxes introduce individual CMC studies Chapter objectives End of chapter review questions and key terms Cumulative glossary As so much of our human interaction passes through digital channels, it is essential to understand how being online influences how we communicate with others and ourselves. This textbook introduces students to the fundamental concepts, theories, and applications of computer-mediated communication. Building a foundational understanding of CMC theories, such as CFO, SIP, SIDE, and hyperpersonal, Caleb T. Carr introduces as framework students may use to understand human communication across all digital channels--including those that have yet to exist! Computer-Mediated Communication explores how CMC intersects with and affects other communication subdisciplines, including interpersonal, organizational, and intergroup. Contemporary examples illustrate theories and application, but the text is written to allow and encourage students to think about their own media use in a broader and channel-agnostic mindset, applying what they learn beyond just Instagram and Snapchat, to make sense of their modern and digital world. The focus on the theoretical processes that underlay human communication online helps the book remain current with emerging technologies. Theoretical approach is complemented and made accessible with real-world examples, immediate ways to apply knowledge, and a conversational and approachable writing style.

Telematics --- Social media --- Communicaton --- Computer literacy --- Digital literacy --- Literacy, Computer --- Technological literacy --- User-generated media --- Communication --- User-generated content --- CMC systems --- Computer-mediated communication --- Telecommunication --- Cyberspace